Corporate Social Eco-Systems
Critical extensions of engagements and work efforts.
Corporate Social eco-systems are about engagement. Engagement with customers, partners, suppliers and others. Companies need a fully collaborative strategy to ensure these eco-systems are engaged, managed and effectively utilized to maximizing their true value. Every engagement is both personal and impersonal. Personalized understanding means that each participant knows their role and impact to ensure they are engaging at the right time, in the right way, and through the right venue each time. Impersonal impact means that there is a collaborative engagement that works through personal impact to the collective good.
There is an understanding of brand and strategic impact of every Social engagement, comment, and video. Immediate assessment is critical. Companies need to ensure they right tools for assessment which include tools that listen and analyze social impact.Every response goes through a decision-tree like matrix that determines merit of response, advocacy, timing, and level of personalization
A social eco-system includes virtually all organizational departments, PR, HR, Product Development, Customer Service, Sales, Fulfillment, and Channel Management, to name a few. Although each department collectively share a single point of engagement each derives both a a unique and a conjoined value. Applications can ensure that each group is collectively engaged but that is not enough to ensure success. Departments often have to unlearn a myopic view of customer ownership and understand collaborative actions bring greater benefits. While collaborative action benefits from corporate usage of common social guidelines designed to support departmental, as well as, overall organizational strategy they alone are not enough to ensure collaboration.Collaboration needs to become a standard performance goal that is rewarded at quarterly or annual assessment points and key component of promotion criteria.
Over the next five years Social will define more and more of any company engagement and play an ever increasing role in most go to market strategies.
There is an understanding of brand and strategic impact of every Social engagement, comment, and video. Immediate assessment is critical. Companies need to ensure they right tools for assessment which include tools that listen and analyze social impact.Every response goes through a decision-tree like matrix that determines merit of response, advocacy, timing, and level of personalization
A social eco-system includes virtually all organizational departments, PR, HR, Product Development, Customer Service, Sales, Fulfillment, and Channel Management, to name a few. Although each department collectively share a single point of engagement each derives both a a unique and a conjoined value. Applications can ensure that each group is collectively engaged but that is not enough to ensure success. Departments often have to unlearn a myopic view of customer ownership and understand collaborative actions bring greater benefits. While collaborative action benefits from corporate usage of common social guidelines designed to support departmental, as well as, overall organizational strategy they alone are not enough to ensure collaboration.Collaboration needs to become a standard performance goal that is rewarded at quarterly or annual assessment points and key component of promotion criteria.
Over the next five years Social will define more and more of any company engagement and play an ever increasing role in most go to market strategies.
