Has Yelp Lost Its Social Value?
Not likely but that is where we are heading! How will Social continue to change the face of business? Lets take a look at whats been impacted so far:
Each of these items can no longer be the spin of spin doctors. No, each of these is gaining its own ground in reviews. As the weight of review grow in number the type of writing and it's relationship to brand will change.
Social is gaining not only because of technology, or cloud it's the ability to engage, share with power. It is the ability to know that each individual is meaningful. Their impact may be different but the weight that each of these now carries in scale cannot be denied.
Noreen Poli is product manager and consultant at Ready, Set, Go Social! Her projects range from award winning methodologies to end-to-end mobile gamified applications. Her background in product management is enhanced by experience in user research, analytics, human behavior, and social giving her a unique skill-set custom made for this era of realtime analytics and personalized products.