Has Yelp Lost Its Social Value?
The Social Enterprise is not about flipping a switch on an application in the cloud. In fact, that switch flipping is the most minor component in the launch process when it comes to any Social application.
In order to do Social Enterprise as a strategic and competitive advantage you must be collaboration ready. How can you tell if you are collaboration ready? Well one way is to answer a few questions:
Yes to any of these and you need to address some internal issues along with launching that Social application. Social applications promise to extend your reach. They promise to give you unprecedented access and speed to impact. But if you are not collaboration ready you could have at the very least a failed effort or a very costly virtual billboard at the very most you could sink your company’s reputation. Are you ready for that gamble? You don't have to take that risk if you are willing to ensure you are collaboration ready.
Noreen Poli is product manager and consultant at Ready, Set, Go Social! Her projects range from award winning methodologies to end-to-end mobile gamified applications. Her background in product management is enhanced by experience in user research, analytics, human behavior, and social giving her a unique skill-set custom made for this era of realtime analytics and personalized products.