Has Yelp Lost Its Social Value?
Good intentions are worthwhile but dedicated action brings results. I often run into companies that struggle with the amount of organic growth versus focused development. My response is that depends.
There are many important factors to consider such as:
· Culture -Is this a top down culture or more entrepreneurial?
· Purpose-What do you really want your site and its users to do?
o Work and collaborate
o Break down silos
o Build reputation and branding
· Timeline - Are you working within an ROI constraint?
· What kind of site do you have? External, internal facing or both?
Social networking sites are living and breathing ecosystems that require care and feeding. They need:
· Guidance and training
· Direction, support and vision
· Nudging --benefits and personal rewards (WIIFMs)
What are the WIIFMs? (What is in it for me?)
• Influential contributors and thought leaders
• Ease of sharing and engaging with others
• Bonding (find, form and join groups of "like mind")
• Unique resources (people, places, and things not found or easily found elsewhere)
• Central location for all interaction (storing, email, status, threading, and calendaring)
• Intuitive and user friendly (geek or novice)
How do you know if you are on target? Metrics are critical. You measure to see what is occurring. Tweak as needed to redirect and support. Keep on seeding with content, resources, innovation, activities, and people.
If your community is not thriving it’s dying. Following these few basic guidelines will help sustain your community and drive the results you’re seeking.
For a eco-analysis please contact us at: http://www.weebly.com/weebly/main.php
Noreen Poli is product manager and consultant at Ready, Set, Go Social! Her projects range from award winning methodologies to end-to-end mobile gamified applications. Her background in product management is enhanced by experience in user research, analytics, human behavior, and social giving her a unique skill-set custom made for this era of realtime analytics and personalized products.