Will 2014 Be The Year That Marks Social's Replacement Of Goodwill On The Company Balance Sheet?

Not likely but that is where we are heading! How will Social continue to change the face of business? Lets take a look at whats been impacted so far:

• Management http://www.workplacefit.com.au
  
• Products
  
• Hiring http://www.afr.com/p/national/work_space/corporate_spin_gets_wake_up_call_racwTIq8QuRkYKhgCrwznM
  
• Innovation
  
• Buzz Impact http://www.ft.com/cms/s/0/becbc8b8-3723-11e3-9603-00144feab7de.html#axzz2r3vzqpCt

Each of these items can no longer be the spin of spin doctors. No, each of these is gaining its own ground in reviews. As the weight of review grow in number the type of writing and it's relationship to brand will change.  

Social is gaining not only because of technology, or cloud it's the ability to engage, share with power. It is the ability to know that each individual is meaningful. Their impact may be different but the weight that each of these now carries in scale cannot be denied.

• Camera and Video (GoPro) http://gopro.com
  
• Websites (GlassDoor) http://www.glassdoor.com/index.htm
  
• Merchants (Amazon) http://www.glassdoor.com/index.htm
  

 Companies need to learn to navigate and survive the exposure. Best places to work, stock price, and annual reviews are just a few areas that will no doubt change completely in the next 5 years. At Ready, Set, Go Social! we predict that 2014 will mark the year that impact of Social is felt in a really meaningful level.


 

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