Has Yelp Lost Its Social Value?
Nothing says fall for me like Pumpkin Pie. Which got me thinking about food and how Social has changed how we eat.
Used to be that Zagat's reviewers were my respected food critics, I admit I've traded them in for Yelp. I look for the highest number of reviews and highest rating
Most Social communities not only enable us to share our opinion but a picture of the item itself. A picture may say it all or simply support to review we are making.
I found a great little article by Lori Barber, New Research: How Social Media Affects Our Food Habits. She led me to the Hartman Group and more findings on Social's effect on our food habits. Here are a few ways Social’s changed our habits around food. Some might surprise you.
· Most buying decisions about what to have for dinner happen 2 hours before mealtime.
· Most Millennials learn to cook from YouTube – not from their mother.
· At least 2 out of 3 daily meals are now eaten alone--while online.
· First time online food shoppers first try buying groceries online because of a Groupon offer.
· Most use a phone while in the store to call or text home and ask the question about their food purchases: “what do you want to eat tonight?”
The best advice for what to cook for dinner tonight comes from:
· 20% Pinterest
· 18% Medical Professional
· 25% Website
· 89% own network (close friends)
All in all, Socials had a huge impact on our food and food choices. In fact most of what we rely on it making eating decisions today did not exist 5 years ago.
Noreen Poli is product manager and consultant at Ready, Set, Go Social! Her projects range from award winning methodologies to end-to-end mobile gamified applications. Her background in product management is enhanced by experience in user research, analytics, human behavior, and social giving her a unique skill-set custom made for this era of realtime analytics and personalized products.