Used to be that Zagat's reviewers were my respected food critics, I admit I've traded them in for Yelp. I look for the highest number of reviews and highest rating
Most Social communities not only enable us to share our opinion but a picture of the item itself. A picture may say it all or simply support to review we are making.
I found a great little article by Lori Barber, New Research: How Social Media Affects Our Food Habits. She led me to the Hartman Group and more findings on Social's effect on our food habits. Here are a few ways Social’s changed our habits around food. Some might surprise you.
· Most buying decisions about what to have for dinner happen 2 hours before mealtime.
· Most Millennials learn to cook from YouTube – not from their mother.
· At least 2 out of 3 daily meals are now eaten alone--while online.
· First time online food shoppers first try buying groceries online because of a Groupon offer.
· Most use a phone while in the store to call or text home and ask the question about their food purchases: “what do you want to eat tonight?”
The best advice for what to cook for dinner tonight comes from:
· 20% Pinterest
· 18% Medical Professional
· 25% Website
· 89% own network (close friends)
All in all, Socials had a huge impact on our food and food choices. In fact most of what we rely on it making eating decisions today did not exist 5 years ago.