- Management http://www.workplacefit.com.au
- Hiring http://www.afr.com/p/national/work_space/corporate_spin_gets_wake_up_call_racwTIq8QuRkYKhgCrwznM
- Buzz Impact http://www.ft.com/cms/s/0/becbc8b8-3723-11e3-9603-00144feab7de.html#axzz2r3vzqpCt
Each of these items can no longer be the spin of spin doctors. No, each of these is gaining its own ground in reviews. As the weight of review grow in number the type of writing and it's relationship to brand will change.
Social is gaining not only because of technology, or cloud it's the ability to engage, share with power. It is the ability to know that each individual is meaningful. Their impact may be different but the weight that each of these now carries in scale cannot be denied.
- Camera and Video (GoPro) http://gopro.com
- Websites (GlassDoor) http://www.glassdoor.com/index.htm
- Merchants (Amazon) http://www.glassdoor.com/index.htm