Used to be that Zagat's reviewers were my respected food critics, I admit I've traded them in for a significant number of reviews on Yelp. I've even been known to post one or two. Thanks to Social we don't think twice about taking a picture of our latest dish so others can partake in our experience.
All this got me thinking and researching. I found a great little article by Lori Barber, New Research: How Social Media Affects Our Food Habits. She led me to the Hartman Group and more of their findings. Here are a few ways Social’s changed our habits around food. Some might surprise you.
· Most buying decisions about what to have for dinner happen 2 hours before mealtime.
· Most Millennials learn to cook from YouTube – not from their mother.
· At least 2 out of 3 daily meals are now eaten alone--while online.
· First time online food shoppers first try buying groceries online because of a Groupon offer.
· Most use a phone while in the store to call or text home and ask the question: “what do you want to eat tonight?”
The best advice for what to cook for dinner tonight comes from:
· 20% Pinterest
· 18% Medical Professional
· 25% Website
· 89% own network (close friends)